AARP Innovation@50+ LivePitch

AARP’s Innovation@50+ LivePitch event is a two day pitch competition for emerging startups in the caregiving heath technology and financial technology sectors. The event includes keynotes, featured speakers and panels of various thought leaders from around the globe with focus on innovation for the 50+ market. In both afternoons, ten finalist companies in each category present their business focus on stage in three-minute pitches to a panel of judges that includes venture capitalists and angel investors.

Representing 38 million members, the power of AARP takes this pitch event up a notch. Only AARP’s Innovation@50+ LivePitch creates a dual-pitch event that also provides an audience of 500+ actual intended end user consumers who listen to the pitches and share feedback in real time, providing the companies absolutely invaluable market data on the spot.

“We are very proud of what Innovations@50+ has become in just 6 short years,” said Jody Holtzman, senior vice president, Enterprise Strategy & Innovation, AARP. “And we have now proven the format works. Of the first 50 finalists, 27 have raised over $175 million in venture investment, and another four companies exited through acquisition.”

Previous AARP Innovation@50+ LivePitch events have been held in Boston, Las Vegas, New Orleans, Miami, and Sunnyvale, CA.

The 2017 event, which was held April 12 and 13 2017 returned to the heart of Silicon Valley, held at the Computer History Museum in Mountain View, CA. The 2017 event included keynotes from Jo Ann Jenkins, CEO AARP, and Jean Chatzky, Financial Editor of NBC’s TODAY Show. MSNBC’s Richard Lui and Alexandra Drane also talked candidly about the role of the caregiver, its challenges, but also its opportunities. And AARP released the industry’s first research on the unmet financial needs of customers 50+. The Financial Innovation Frontiers (FIF) report is available in full at

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world’s largest circulation magazine; AARP Bulletin;; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at